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Driven by HubSpot, Designed by Nuccle: TM Engineering’s Brand Transformation

Services

Branding, Website Development

Platform

HubSpot

Industry

Manufacturing

Client Overview

TM Engineering

TM Engineering is a Canada-based firm specializing in laboratory sample preparation systems, mechanical design, and custom fabrication. With over 40 years of experience, they serve clients and OEMs across North America and internationally.

While technically strong, their outdated branding and underperforming website limited growth. Nuccle stepped in to deliver a bold rebrand and a high-converting, user-friendly website built on HubSpot CMS.

Challenges

Outdated visual identity: The original logo and branding lacked modern industrial appeal and consistency across materials
Website limitations: Built on an outdated platform, difficult to update, and not optimized for mobile or lead generation
Limited digital presence: No integrated CRM or marketing automation, hampering contact conversion

Our Goal

Develop a modern, cohesive branding system—logo, colour palette, typography, and visual language—that communicates TM Engineering’s precision and innovation.
Design and build a user-friendly website on HubSpot CMS with strong lead capture, clear service descriptions, intuitive navigation, and a mobile-first design.
Align the new site with HubSpot’s best practices, enabling ongoing marketing automation and CRM alignment.

Nuccle’s Approach

Branding and Logo Development

1. Discovery phase: Interviews with TM Engineering stakeholders to understand their values—precision, innovation, reliability.

2. Concept design: Three logo directions:

Industrial‑style mark with gear + “TM” monogram
Symbolic abstract icon reflecting motion and mechanics
Wordmark with refined technical typeface

3. Revision and finalization: Selected icon direction, refined in vector form; developed supporting colour palette (steel gray, deep blue, industrial orange), typography (a sans serif for clarity), and brand guidelines for consistent use.

Website Structure & Strategy

Information architecture: defined key pages (Home, About, Services and Repairs, Contact)
Lead generation: Prominent contact forms, downloadable PDFs of service sheets, and a chatbot, all integrated with HubSpot CRM
UX/UI design: Mobile‑first design, hero area with clear value proposition (“Innovating your mechanical systems”), interactive service blocks, client logos/testimonials section

HubSpot CMS Build

Template implementation: Built responsive page and module templates in HubSpot CMS, using HubSpot design system standards
CMS Hub integration: Designed with editable modules, allowing TM staff to update content easily
Marketing Starter setup: Automated follow‑up emails for form submissions and tracking contact interactions for lead nurturing

Results & Impact

Branding package

Logo (vector + web), colour palette, typography styles, brand usage guide

Marketing collateral

Business cards, letterhead, proposals, and email signature template

Website design & templates

Fully responsive pages with editable modules, SEO‑ready structure

HubSpot CRM & Marketing

Contact forms, email workflows, and automated responses

HubSpot training

CMS user training for TM staff

Nuccle transformed our visual identity into something modern and technical, and the new HubSpot site has become our most effective marketing tool. It’s now easy for our team to make content updates and track leads.

Martina, Managing Director

TM Engineering

Conclusion

With Nuccle’s expertise, TM Engineering successfully transitioned from an outdated website to a new mobile-friendly website.

New logo & branding delivered with full asset suite: print, digital, email signature templates, signage.
Website launched in HubSpot CMS—responsive and modern—with integrated marketing features.
Improved performance with TM staff reported streamlined updates and easier content control via the HubSpot interface.